Most businesses today, especially the new ones, focus their digital efforts on the Millennials and Gen Z when we also have a huge number of the Gen X and Baby Boomer markets who use the internet today. No matter which demographic you belong to, we are not exempt from having an online presence — that is why reaching the older adults is just as important as reaching the younger ones through digital marketing.
by Clyde Manimbo
by Tricia Caisip
by Kathleen Lacson
by Paola Limin
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