The Advent of Productivity Mobile Apps
by Tricia Caisip
Our mobile phones today have so much more to them than just connecting with our friends and family. They help us achieve our daily routines which includes helping us at work—Therefore, how much more can businesses appropriately use the programs and apps that smartphones now offer
The New Normal
The transition from office to remote work environment has definitely become evident now that more businesses are getting back to their feet in this new normal. Businesses from every industry, especially those who were greatly affected by the pandemic, reassessed their priorities to survive and thrive in the midst of an economic shift. In this case, Filipinos became more open to work-from-home (WFH) set-ups and our dependence on technology heightened. Our gadgets nowadays have been remodeled to cater to our personal and professional needs, thus software engineers and developers have become inclined to creating apps that help not just individuals but even businesses maximize this continuously advancing technology.
In the outset of the new normal, many – if not all – businesses switched to e-commerce, virtual showrooms, and online management tools as they started to enhance their online presence with social media accounts and websites. There is now an even greater awareness on the vitality of staying engaged and connected to their market especially as the internet and our mobile phones have become more convenient for everyone to stay online anywhere, anytime. With the demand for businesses to operate 24/7 and to serve the sudden influx of online consumers, we round up some of the most helpful mobile apps for you to manage your business efficiently at the comfort of your phone:
Mobile Apps for Communication
As a business in the new normal, communication with one’s team and customers is of top priority. Thanks to apps and platforms like Zoom, Skype, Google Meet, Viber, Messenger, and WhatsApp – both individuals and businesses can (1) send messages in real time for free, (2) hold video calls with a number of participants, and (3) even share your screen or a presentation during the meeting as long as everyone has a stable internet connection. Synchronizing files and messages across devices with these apps have also become possible so you can work from anywhere at your convenience. However, take note for apps like Zoom, you have to pay for doing video or audio calls with no time limit and with at least a hundred participants. Additionally, these apps are available both on desktop and mobile plus works for both iOS and Android.
Mobile Apps for Schedule Management
Working from anywhere or even at home may disorient you from real-time, unless you have apps that can help you keep an organized day-to-day schedule. Syncing across devices has been one of the recent features of most gadgets which has become very helpful for businesses to stay on track. There are also a number of helpful mobile apps so you don’t have to miss out on your important tasks such as Google Calendar, TimeTree, Microsoft Outlook, Any.do, and your own mobile’s Reminder app which can also sync with your Google Calendar. One of the best things about these apps is that they’re free to use and can be shared with your team so everyone is on the know!
Mobile Apps for Social Media Management
As businesses develop their online presence, it is a must to keep social media accounts updated and to make sure that the business page is responsive. Social media has become a crucial platform for businesses to thrive through user feedback and comments, that's why it is very important to stay vigilant and active on them. There are apps that can actually help you manage all your business’ social media accounts in one platform, help you schedule posts, and let you analyze how your pages are doing with the likes of Later, Creator Studio, Business Suite, Buffer, and Facelift, to name some. Remember that despite the importance of staying active online and posting content everyday, the quality of the information you share to your market is also valuable and must stay aligned to your brand. To note, most of these apps are paid because of their good features in helping you manage your pages efficiently.
Mobile Apps for Task Administration and Project Management
The innovation of mobile apps has also become beneficial for the dire tasks of managing business projects and responsibilities. Businesses can keep track of ongoing projects and the team’s tasks through the likes of Trello, Wrike, Slack, and Monday. They can let you collaborate with your team in real-time, and they can also integrate your other existing tools and apps such as Google Calendar and Zoom. These platforms are accessible through desktop and mobile which can help you work seamlessly and stay connected to your work wherever you are.
Businesses face heavier challenges with today’s rapid globalization—the importance of digitally connecting to as many people around the world being of increasing pressure especially for marketers. But don’t be intimidated with the digital age of today as this is only a part of the endless transformation our world goes through and, if utilized properly, can be one of the greatest assets in enhancing productivity.
Good thing mobile apps have conformed to the digital age’s demands to help businesses achieve daily goals within the shortest amount of time possible. App developers and smartphone manufacturers continuously study and adapt mobile phones based on the user’s everyday needs much to society’s advantage. Particularly with businesses, even the most simple yet critical task of communicating has become more accessible and convenient through productivity apps that are readily available today. More businesses have also recognized the importance of efficient and seamless management of schedules, projects, and online pages with the help of these productivity apps, boosting the brand’s online presence and sales in the midst of the substantial changes in the digital ecosystem.
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